Over the past 15 years, my career has evolved across code, design, and entrepreneurship.
I started as a code wrangler before transitioning into UX design, eventually stepping into leadership and launching my own freelance practice. That practice grew into a 10-person design agency, giving me hands-on experience hiring, managing, and scaling a service business.
Wanting to build products and adjacent businesses alongside agency work, I launched an online design school that has now taught over 15,000 designers from companies like Google, Meta, and Disney. Along the way, I also acquired micro-businesses like Choppity and DesignerNews.
Today, I focus on building and scaling a portfolio of businesses. I’m using this space to document the journey in real time - sharing the playbooks, hard lessons, and wins along the way.
Per-tab counts come from YouTube's public statistics. Only Videos and Playlists have exact public totals. Shorts is estimated from the most recent 25 uploads. Live, Podcasts, Courses, Posts and Store are shown when the tab exists — YouTube does not publish a public count for those.
Over the past 15 years, my career has evolved across code, design, and entrepreneurship.
I started as a code wrangler before transitioning into UX design, eventually stepping into leadership and launching my own freelance practice. That practice grew into a 10-person design agency, giving me hands-on experience hiring, managing, and scaling a service business.
Wanting to build products and adjacent businesses alongside agency work, I launched an online design school that has now taught over 15,000 designers from companies like Google, Meta, and Disney. Along the way, I also acquired micro-businesses like Choppity and DesignerNews.
Today, I focus on building and scaling a portfolio of businesses. I’m using this space to document the journey in real time - sharing the playbooks, hard lessons, and wins along the way.
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